About Us

We proudly import and distribute wines from small, family-run wineries across Italy that cultivate their vineyards with deep respect for the land and a commitment to expressing their unique terroir. These producers farm organically or biodynamically, working with indigenous grape varieties that thrive in their native regions.

Our focus is on wines that display purity, precision, and a vivid sense of place.

We seek out growers whose dedication to their craft begins in the vineyard and continues thoughtfully through the cellar. By bringing their wines from Italy to Australia, we are honoured to share their passion for artisanal production and their enduring connection to the land.

Vini Vitifera was founded in 2026 by Jeremy Muller. Following years immersed in fine wine retail and Sydney’s restaurant scene, a seven-month journey through Italy sparked a deep commitment to championing wines that remain underrepresented or underappreciated in Australia. Time spent with growers - walking their vineyards, hearing their stories, and tasting their wines - only deepened this conviction, making the creation of Vini Vitifera not just a vision, but an inevitability.